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Consumer Duty has been described as the most impactful piece of regulation since the Retail Distribution Review — reshaping how advice firms operate across the UK. Two years on, it continues to drive greater transparency, accountability, and client focus across the sector.
Petronella West, CEO of Investment Quorum, recently shared her perspective in Citywire, noting the importance of clear, fair, and client-centred communications:
“We had to review and refine client communications to ensure they were clear, fair, and not misleading. Goal setting had to be improved at client meetings, with proposals much more focused around client goals.”
At Investment Quorum, Consumer Duty is not a box to tick — it is the baseline. From the outset, we strengthened our processes for assessing suitability, refined our communications into plain English, and sharpened our focus on client goals and outcomes.
Post-Consumer Duty, we have raised the bar even further. Transparent pricing, suitable advice, and proactive reviews ensure clients receive ongoing value and clarity. Robust oversight and continuous monitoring mean client interests remain at the centre of every decision.
Ultimately, our philosophy goes beyond compliance. Consumer Duty has created an opportunity to deliver fair value, clarity clients can trust, and advice that adapts as life changes.
Client goals. Client value. Client future. That is the IQ difference.
